Proudly serving Northampton and Hampshire County
We are pleased to service Northampton, MA businesses and organizations with professional web design, digital marketing, and local SEO services. Gemini Creative has a well-established base in Northampton. We're a digital marketing and website design agency interested in building relationships with clients in the Hampshire County area.
We’re located in Stockbridge, MA, about an hour west of Northampton. Like a lot of companies, we’ve had to conduct meetings with our laptops and phones instead of in-person like we’re used to. We found that meeting online has been very productive, and not surprisingly, more efficient. Particularly our client discovery sessions have been very productive online. We find it doesn’t matter if the client is in town or out of state, we are able to work together and let the client decide the way forward. We’re hoping you’ll consider working with us this way. And if you’d like to meet in person, Stockbridge isn't far from Northampton at all.
Client Discovery & Research
How would you describe your brand? What do your customers think about you? Our first step is always Client Discovery. It's about finding your voice as a business. It's a dive into the types of customers you’d like to ring your phone. This essential step becomes a foundation to build upon.
Logo Design & Branding
Your logo is a tool used to identify your company. Your brand is the way your business makes people feel. Customers interact with you and can make a positive association from then on. The ability to recognize your brand is a part of your success, so if you think your brand needs looking at, just do it!
We think a website should have purpose. It should connect with your potential customers and convince them to click that button, or call your office. A new website becomes part of a marketing strategy to reach your customers and connect with them. We take what we learn from client discovery and apply that to the design of your new site.
Gemini Creative writes code in-house. It's not the easy way to do it, but we think it works better. We develop WordPress themes to match your website design, and we build web applications to handle business tasks. Starting with design and strategy, we will build your project from scratch.
Digital Marketing & Social Media
Getting the word out has changed over the years. You might not know whether to try a Google Ad campaign, organic SEO, creating an audience on Facebook or LinkedIn. Your digital marketing strategy can make your business stand out in your field. We'll get to know your business and help you decide what's right.
Search Engine Optimization
Without SEO there are no guarantees. We look at SEO from the perspective of Google looking down at your local area. Can they see you, or are you drowned out by others? We analyze your competitors and what locals are searching for. It’s a game-changer for any business looking to be seen by new customers.
The top 4 ways an SEO Company in Northampton, MA will help you get found
- Attract: Using organic SEO and local SEO, you will outrank competitors in Google search result pages and boost web traffic.
- Engage: A well designed website you will engage customers with content that extends your brand message, creating an engaging experience.
- Convert: Conversion optimization strategies will convert potential customers into solid leads. Simple web forms web forms, phone number placement, and an intentional visitor path through your site will all contribute to your success.
- Re-Engage: Using social media to retarget visitors to your website or your store, you will create second and third touchpoints where you can engage customers using value add content on Google and social media.
About Northampton, MA
We love Northampton as most people do. Especially people from the Berkshires, which wants to be Northampton, but cannot be. It’s not as populated as you might think - only 28,500. We love the art and music culture. Our web developer took dance lessons there before his wedding. That’s a true story. It’s liberal and that’s lovely. It’s populated with LBGTQ folks - another great reason to love it there.
Part of Hampshire County, Northampton used to be known as Norwottuk. Then an English settler named John King thought the town he came from had a better name, so he renamed it. Isn’t that something? Northampton went through a steep economic decline in the 60’s and 70’s. How it made a comeback as a cultural hub is a mystery. At least it is to Wikipedia.
Nearby Northampton, MA communities we serve with website design and digital marketing
- South Hadley