Logo Design & Branding for Businesses in the Berkshires

Services - Logo Design & branding for Berkshires Businesses

We are creative thinkers with experience in design and branding. Let us re-energize your relationship with your business, your employees, and your customers.

Your logo is important. It's also a small part of your brand. There is a deeper meaning to branding, and it’s uncovered when we get together with you and learn about what matters - to you, to your employees, to your customers.

“A brand is a person's gut feeling about your company, product, or service. That means it’s not what you say it is. It’s what they say it is.” - Marty Neumeier

It’s not what you say it is

It's what they say it is. That might sound like some far-off marketing babble. We think it sounds true. Anyone who has had an experience with your company, heard about you from someone who has, or even browsed your website or Instagram has an opinion about who you are. And for different people, that opinion is different. That’s your brand. It’s built by other people. The part we love is, you can work on it.

You can read our blog post about how Discovery leads to Strategy, which leads to Branding to know more about how important our process is to us.

Mood Boards

Mood boards are a visual encapsulation of your brand filtered through three prompts. This essential step will help us set the broad direction for the visual identity, and allow you to collaborate with our process at a very early stage.

Logo Design

Where everything comes together. We’ll present three initial concepts with contextual applications. Then we’ll help you decide on a single direction and refine it.

About Brand Strategy


We’ll develop the brand’s primary tagline, example headlines, and a brand value proposition - the value you promise to deliver to your patrons. This messaging will be featured in the overall brand style guide.

Brand Style Guide

To help ensure brand consistency, we’ll craft a living document containing guidelines for the entire identity system: Brand Information & Background, Logo Usage, Color Palette, Primary and Secondary Typography Use, Messaging, and Photography Style.

Case Study

Ward’s NurseryGreat Barrington, MA

Ward’s is not only a beautiful and successful garden center. Their staff is a wealth of information about plants and trees. Their new website is a learning center to educate gardeners, and a sales tool to keep customers coming in to the store.

Eva Ward

“Before we worked with Gemini Creative our website was in desperate need of attention. When we sat down with Glenn and his team, we had an idea of what we were looking for. It quickly became clear they would bring our vision into reality and add to it in ways we hadn’t foreseen.”

“Glenn’s attention to detail takes what we are thinking and presents a usable website idea. He did a fantastic job keeping us on track. He created a timeline with specific goals for us to meet and he made sure to accommodate us during our busiest season. Their designer took our vision and paired large images with clean, clear areas for text. This created the beautiful and informative website we have today. We scheduled multiple photoshoots and now have a library filled with beautiful photos and videos that encapsulate our space through the seasons.”

“We now have an aesthetically pleasing website that is easy to update, with two new industry-specific tools and a small online store we can easily add to if need be. We continue to work with Gemini Creative to design signage, print advertising, and email marketing. I highly recommend working with them.”

Eva Ward Wards Nursery & Garden Center
More Testimonials

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Let us tailor an approach to your project that fits your budget and achieves the best possible outcome.

413-854-4599 sales@gemini-creative.com