Primary areas we service in Massachusetts
Gemini Creative has a well-established base in Massachusetts. We're a digital marketing and website design agency in Stockbridge, MA. We're always interested in building relationships with clients anywhere from Western MA to the greater Boston area. Our clients are located all over Massachusetts: Pittsfield to Springfield, North Adams to Canaan, Northampton to Cape Cod, and Great Barrington to Boston.
Why Massachusetts businesses choose Gemini Creative
“The team at Gemini Creative was amazing to work with on our website redesign. We are a year-round theatre company, constantly pulled in different directions, and they were integral in keeping us focused on completing the website on time.
“They had a remarkable ability to look at our website from a patron’s perspective which was incredibly helpful. It was not always easy, but so necessary. They are skilled in design, layout, code, and troubleshooting. Glenn is naturally curious and always tried to find a way to make our requests work within the project scope.
“Gemini Creative stayed with us through the launch and they still are. In short, hire these guys - you will have a great partner for your web project and beyond.”Becky Brighenti Director of Marketing & Public Relations
Berkshire Theatre Group
CompuWorks Pittsfield, MA
Case Study: CompuWorks is a leader among its peers in the industry and was looking to break into new territory. They're well known in the Berkshires and they were looking for ways to reach new customers in Albany and the Pioneer Valley.
Berkshire Theatre Group Pittsfield, MA
Case Study: Berkshire Theatre Group initially approached us to see how we could improve their current website. Through discussion and creative thinking, we helped them determine a pain-point: distinguishing their theaters.
Starbase Technologies Pittsfield, MA
Case Study: In our first meeting with the team at Starbase, we discovered that the business was due for a rebranding. We proposed methods to help them reach new business by focusing on their strengths: their legacy in the industry, and their exceptional employees.
County Ambulance Pittsfield, MA
We're proud to work with County Ambulance who has been providing our community with exceptional EMS services since 1983. Brian Andrews worked with Gemini Creative to design and develop their new website from start to finish.View Website
Intermountain Plant Works Salt Lake City, UT
This interior landscape company wanted to change their brand. Their business model is less residential and more corporate. We introduced textures of concrete and glass with images of their beautiful tropical plants.View Website
Julie W. McCarthy Stockbridge, MA
Our friend and neighbor, Julie McCarthy has been capturing the room in her striking photography for years. We worked with her to create website that gets out of the way of her work, and let's the viewer in.View Website
Great Barrington Libraries Great Barrington, MA
We were very excited to work on the Great Barrington Libraries new website. Beautifully designed by Abby Tovell and developed by Glenn Geiger, we started by asking the library team about their patrons and created a profile for every type.View Website
Museum & Archives Stockbridge, MA
The Stockbridge Library Museum & Archives contacted us to build their new website and we were delighted to create something special for our hometown library. Being part of this community means a lot to us, and we couldn't be more proud.View Website
Lake Onota Preservation Association Pittsfield, MA
A group of volunteers living on Onota Lake in Pittsfield have joined to take responsibility for the Lake. They were looking to increase membership, continue their outreach online, and help preserve this beautiful place.View Website
Mayors & CEOs for U.S. Housing Investment Washington, DC
The goal of this organization to to bring the top elected city officials and business leaders together to highlight housing issues in their communities. We developed a website to show which mayors and businesses share these values on homelessness and affordable housing for all.View Website
Ormond Gigli Photography Pittsfield, MA
Ormond Gigli's photographs have been displayed in fine art galleries across the world. We had the honor of working directly with Ormond, his wife, and their son, Ogden. We wanted to show his photos in great detail and allow visitors to order prints and a signed copy of his book.View Website
Cupboards & Roses Great Barrington, MA
In 2000 this was the first antique shop in the Berkshries with a website. Their furniture and their store are gorgeous, and their style is unique. When they came to us for a new look we sought to maintain their modern style and deliver a simple, elegant website to show off their wares.View Website
Client Discovery & Research
How would you describe your brand? What do your customers think about you? Our first step is always Client Discovery. It's about finding your voice as a business. It's a dive into the types of customers you’d like to ring your phone. This essential step becomes a foundation to build upon.
Logo Design & Branding
Your logo is a tool used to identify your company. Your brand is the way your business makes people feel. Customers interact with you and can make a positive association from then on. The ability to recognize your brand is a part of your success, so if you think your brand needs looking at, just do it!
We think a website should have purpose. It should connect with your potential customers and convince them to click that button, or call your office. A new website becomes part of a marketing strategy to reach your customers and connect with them. We take what we learn from client discovery and apply that to the design of your new site.
Gemini Creative writes code in-house. It's not the easy way to do it, but we think it works better. We develop WordPress themes to match your website design, and we build web applications to handle business tasks. Starting with design and strategy, we will build your project from scratch.
Digital Marketing & Social Media
Getting the word out has changed over the years. You might not know whether to try a Google Ad campaign, organic SEO, creating an audience on Facebook or LinkedIn. Your digital marketing strategy can make your business stand out in your field. We'll get to know your business and help you decide what's right.
Search Engine Optimization
Without SEO there are no guarantees. We look at SEO from the perspective of Google looking down at your local area. Can they see you, or are you drowned out by others? We analyze your competitors and what locals are searching for. It’s a game-changer for any business looking to be seen by new customers.
How to market your B2B or B2C business in Massachusetts
To market your business in Massachusetts, you need to build a brand. When customers eventually Google your brand name, you've won, because you are getting free web traffic with the high intent to make a purchase from you or engage with your company.
To get to this point, you need a professional digital marketing presence developed to become the pipeline to new website visitors.
With the right advertising, social media, and website optimization strategy in place, you can measure how you are getting web traffic and begin to determine the cost per lead, cost per new customer, etc. The end game is finding the most efficient, highest ROI marketing tactics to attract, retain and build your customer base.
The digital marketing agency you choose may be the most important decision you make this year since your business's growth and livelihood depends on it.
Gemini Creative's digital marketing services cover you from strategy formation to marketing execution and monthly managed digital marketing services geared towards Massachusetts companies, organizations, and entities.
Our service areas include Great Barrington, North Adams, Northampton, Pittsfield, and Springfield, MA.
How to get found online in Massachusetts
The top ways for local small and medium sized businesses to get found online include:
- Build a professionally branded mobile friendly website that attracts customers
- Local SEO, including local "near me" SEO services, Google map optimization, and local SEO signals
- Off-Page SEO optimization such as getting listed on directories, local listings, and obtaining links
- Advertising on Google and social media
- Email marketing campaigns targeting your opt-in email list
- A professional social media presence on the channels where your target audience spends time
- Social media advertising and remarketing
- YouTube video marketing and advertising