Massachusetts Website Design, Digital Marketing & SEO

Primary areas we service in Massachusetts

Gemini Creative has a well-established base in Massachusetts. We're a digital marketing and website design agency in Stockbridge, MA. We're always interested in building relationships with clients anywhere from Western MA to the greater Boston area. Our clients are located all over Massachusetts: Pittsfield to Springfield, North Adams to Canaan, Northampton to Cape Cod, and Great Barrington to Boston.

Why Massachusetts businesses choose Gemini Creative

“The team at Gemini Creative was amazing to work with on our website redesign. We are a year-round theatre company, constantly pulled in different directions, and they were integral in keeping us focused on completing the website on time.

“They had a remarkable ability to look at our website from a patron’s perspective which was incredibly helpful. It was not always easy, but so necessary. They are skilled in design, layout, code, and troubleshooting. Glenn is naturally curious and always tried to find a way to make our requests work within the project scope.

“Gemini Creative stayed with us through the launch and they still are. In short, hire these guys - you will have a great partner for your web project and beyond.”

Becky Brighenti Director of Marketing & Public Relations
Berkshire Theatre Group

Our Work

A selection of businesses we've had the pleasure to create work for over the past 10 years from our office in the Berkshires.

Case Study

Berkshires OutsidePittsfield, MA

Berkshire Regional Planning Commission had collected data about every park, trail, and outdoor recreation activity in the Berkshires. They commissioned a project to gather this information into a new database and make it available to the public. The result is a map-driven, interactive list of places available to everyone.

Case Study

Berkshire MuseumPittsfield, MA

Berkshire Museum was looking to change how they engage with their patrons, become a part of Berkshire tourism, and remain a strong member of the Pittsfield community. We started with an eight-week discovery phase and got to the heart of who they want to be. This process influenced the design of their new logo and their exciting new website, launched in August, 2023.

Case Study

Ward’s NurseryGreat Barrington, MA

Ward’s is not only a beautiful and successful garden center. Their staff is a wealth of information about plants and trees. Their new website is a learning center to educate gardeners, and a sales tool to keep customers coming in to the store.

Case Study

CompuWorksPittsfield, MA

CompuWorks is a leader among its peers in the industry and was looking to break into new territory. They're well known in the Berkshires and they were looking for ways to reach new customers in Albany and the Pioneer Valley.

Case Study

Berkshire Theatre GroupPittsfield, MA

Berkshire Theatre Group initially approached us to see how we could improve their current website. Through discussions and creative thinking, we helped them determine a pain-point: distinguishing their theaters.

Website Design · Web Development

Kromaton Pittsfield, MA

Kromaton is a constantly innovating pioneer in Fast Centrifugal Partition Chromatography (FCPC®) aiding in the extraction, separation, and purification of natural, biological, or synthetic molecules. If you understand what that means, then you will love this website!

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Website Design · Web Development

Elder Services of Berkshire County, Inc. Pittsfield, MA

The mission of Elder Services of Berkshire County, Inc. is to provide Berkshire elders, caregivers, and individuals with disabilities the opportunity to live with dignity, independence, and self-determination, and to achieve the highest possible quality of life. We are proud to have ESBCI as our client.

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Logo · Website Design · SEO

Chris Battaini Roofing Pittsfield, MA

Glenn Geiger's home in Stockbridge needed a roof repair and he called Chris Battaini. Chris and his team did suach an amazing job, we would recommend them to anyone. A year later, Chirs contacted us to help him with his business. We happliy designed his new logo and website to get him noticed by customers throughout the Berkshires.

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Branding · Website · API Development

Pittsfield Community Television Pittsfield, MA

PCTV provides video content to the city of Pittsfield through Cablecast. Their new website uses the Cablecast API to deliver videos to the public at blazing fast speed. SEO best practices have taught Google where to index their content, and the design of the website is fun and easy to use.

Learn more about our work with the Cabelcast API.

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Website Strategy · Website Development

AMSG Dumfries, VA

The leadership changed at AMSG and their new CEO was looking to break from the old ways. Using our discovery process to learn everything we can about their goals now and in the future, we put together the strategy that became their new website and branding.

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Branding · Logo Design · Website

LoveLocalBRKs Pittsfield, MA

LoveLocalBRKs is a way for people who love the Berkshires to find the best local experiences. We worked with owner Liam Gorman to design an identity for the app that portrayed the fun and excitement of using it. Download and check it out!

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Branding · Website · SEO

17a-4 LLC Millbrook, NY

17a-4 is a software development and compliance company with offices in Millbrook, New York City, and Kansas City, MO. Through our discovery process we designed their branding, designed and developed their website, and greatly improved their website presence through strategic SEO.

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Website · SEO · Photography

Wyler Antiques Chappaqua, NY

The Wyler name is recognized internationally as a leading authority of antique English silver. Their new website allows them to create products and categories, and it is search engine optimized to be recognized by Google.

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Custom WordPress Development

Shaw Entertainment Group Great Barrington, MA

Abby Tovell from T Square Design Studio designed this beautiful website and handed the client over to us to develop the pieces of the puzzle. Shaw Entertainment Group can now control the content of the website and how it is organized, all through custom WordPress development.

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Website Design · Development

County Ambulance Pittsfield, MA

We're proud to work with County Ambulance who has been providing our community with exceptional EMS services since 1983. Brian Andrews worked with Gemini Creative to design and develop their new website from start to finish.

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Discovery · SEO · Web Design · Development

Intermountain Plant Works Salt Lake City, UT

This interior landscape company wanted to change their brand. Their business model is less residential and more corporate. We introduced textures of concrete and glass with images of their beautiful tropical plants.

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Website Design · Development

Julie W. McCarthy Stockbridge, MA

Our friend and neighbor, Julie McCarthy has been capturing the room in her striking photography for years. We worked with her to create website that gets out of the way of her work, and let's the viewer in.

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Discovery · Website Development

Great Barrington Libraries Great Barrington, MA

We were very excited to work on the Great Barrington Libraries new website. Beautifully designed by Abby Tovell and developed by Glenn Geiger, we started by asking the library team about their patrons and created a profile for every type.

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Discovery · Website Design · Custom Development

Stockbridge Library
Museum & Archives Stockbridge, MA

The Stockbridge Library Museum & Archives contacted us to build their new website and we were delighted to create something special for our hometown library. Being part of this community means a lot to us, and we couldn't be more proud.

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Discovery · Website Design · Online Payment

Ormond Gigli Photography Pittsfield, MA

Ormond Gigli's photographs have been displayed in fine art galleries across the world. We had the honor of working directly with Ormond, his wife, and their son, Ogden. We wanted to show his photos in great detail and allow visitors to order prints and a signed copy of his book.

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How to market your B2B or B2C business in Massachusetts

To market your business in Massachusetts, you need to build a brand. When customers eventually Google your brand name, you've won, because you are getting free web traffic with the high intent to make a purchase from you or engage with your company.

To get to this point, you need a professional digital marketing presence developed to become the pipeline to new website visitors.

With the right advertising, social media, and website optimization strategy in place, you can measure how you are getting web traffic and begin to determine the cost per lead, cost per new customer, etc. The end game is finding the most efficient, highest ROI marketing tactics to attract, retain and build your customer base.

The digital marketing agency you choose may be the most important decision you make this year since your business's growth and livelihood depends on it.

Gemini Creative's digital marketing services cover you from strategy formation to marketing execution and monthly managed digital marketing services geared towards Massachusetts companies, organizations, and entities.

Our service areas include Great Barrington, North Adams, Northampton, Pittsfield, and Springfield, MA.

How to get found online in Massachusetts

The top ways for local small and medium sized businesses to get found online include:

  • Build a professionally branded mobile friendly website that attracts customers
  • Local SEO, including local "near me" SEO services, Google map optimization, and local SEO signals
  • Off-Page SEO optimization such as getting listed on directories, local listings, and obtaining links
  • Advertising on Google and social media
  • Email marketing campaigns targeting your opt-in email list
  • A professional social media presence on the channels where your target audience spends time
  • Social media advertising and remarketing
  • YouTube video marketing and advertising

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