Starbase Technologies Case Study
For over 30 years, Starbase Technologies in Pittsfield has been a trusted name, with loyal employees creating products that run for decades.
What We Did
- Discovery
- Logo Design
- Photography
- Website Design & Development
- Search Engine Optimization (SEO)
- Business Card & Brochure Design
In our first meeting with the team at Starbase in Pittsfield, we discovered that the business was due for a complete rebranding. They wanted to tell the story of their history as a business in Pittsfield, MA.
We proposed methods to help them reach new customers by focusing on their strengths: their legacy in the industry, and their exceptional employees. Combined with their ability to keep pace with their competitors, we would design their new brand with a confident and modern aesthetic.
When the discovery phase was complete we knew who they wanted to become, and how to translate that message into a digital and physical design.
Using an Identity Guide, design decisions are consistent.
Creating or refining your identity is to take a close look at who you are, what you sound like to others, and how others describe you. This can be translated visually into something meaningful.
Before designing the website, we create a design system that reflects the view of the organization. The goal of the Identity Guide is to create consistency throughout the website and provide the client with a resource for creating other marketing materials.
Photography can make all the difference.
In our second meeting with Starbase in Pittsfield, MA we were joined by photographer and partner Christina Lane. Based on the business goals we created in discovery, we developed a shot list of everything we needed for their new website and tri-fold brochure. The results speak for themselves.
A new presence online and in person.
A new marketing strategy should be a process of discovering who the business wants to be, what they sound like, and who their customers want to work with. This solid foundation allows us to build products our clients love. How else could a website design and digital marketing agency create something of real value?
Starbase Technologies in Pittsfield, MA allowed us to take them through our process and gave us the green light at every step of the way. Today they take pride in their logo, their website, their business cards, and brochure.
“Working with Gemini Creative was a valuable experience. Our previous logo and website made us look like a business stuck in time, and they worked with us to find a brand that brings us to today’s industry standard. They also built us an exceptional website. We are grateful for their dedication to our company and our brand.”
Kayleigh Meloni Sales Manager & Applications EngineerStarbase Technologies, Inc.
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What's next?
If you're ready to make a change, we might be the people to talk to.
Let's figure it out.